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S.C. Johnson Looks to Shed Edge

Shaving brand could fetch $200 million.

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By: TOM BRANNA

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SC Johnson is attempting to sell its shave preparations business, which owns the Edge and Skintimate brands of shaving gel and could be valued at about $200 million, according to industry sources. The business has annual sales of $80 million, and Energizer appears to be the most likely buyer according to analysts. The Edge and Skintimate brands are well-known, but because the business competes against formidable Gillette and has limited growth prospects, privately-held SC Johnson could have ...

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